MARKETING AND SALES

In the digitally connected marketplace, companies are using various marketing platforms including networking, digital media and traditional print advertising to communicate the product proposition with potential customers, convert prospects to closed sales. This needs a detailed planning which includes conducting a situation analysis, defining Customer Personas, establishing the Marketing goals, selecting the marketing tools and preparing financial budgets for Marketing efforts.

HOW CAN WE HELP

We can provide you strategic content advisory on Marketing Planning and Strategy and its related themes by leveraging curated-content including frameworks, approaches, tools and business models. Our content expertise includes coverage of the following strategic topics.

Based on Deep Expert Research

Best Practice Curated Content

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Category ManagementMarket OrientationProducts and services
Channel StrategyMarket Scenario DevelopmentStorytelling in Marketing
Competing in MarketsMarketing AnalyticsStrategic Partnerships
Conducting Marketing AssessmentMarketing Budgets and Allocations
Customer ExperienceMarketing Research & Insights
Customer SegmentationMarketing Strategy
Developing Marketing ScorecardsPricing Strategy
Leveraging IT for MarketingPrivate Label Strategy
Loyalty ProgrammesProduct Management
Market AnalysisProduct Portfolio Management
Action PlanningDistribution Channels and LogisticsPresentation Agenda and Templates
Advertising PlanIntegrated CommunicationsPricing Strategy
Brand DevelopmentMarketing AuditProduct and Brand Planning
Budgeting, Forecasting, and AnalysisImplementation and ControlProduct Positioning
Campaign PlanningMarketing Mix DecisionsResearch Plan
Competitive AnalysisObjectives and Strategy FormulationSales Plan
Customer AnalysisMarketing Plan ImplementationSegmentation
CRM PlanMarketing Planning MethodologySituation Analysis
Customer ServiceMultichannel PlanTarget Market Analysis
Digital Marketing PlanPR Plan
Competitive Product AnalysisPost Launch AssessmentProduct Lifecycle Management
Creating Product LeadershipProduct Business Case ManagementProduct Management Organization
Finance for Product ManagersProduct InnovationProduct Management Strategy
GlobalizationProduct Data ModelProduct Marketing
Go-to-Market PlanningProduct Definition and DesignProduct Roadmaps
Managing Brand EquityProduct DevelopmentStrategic Product Planning
Managing Digital ProductsProduct DiscontinuationThe Marketing Mix
Market Segmentation Product Feasibility Assessment
Customer AnalysisProduct Information Management
Managing Product ProjectsProduct Launch
Brand Advertising & ResearchBrand LoyaltyGlobal Branding
Brand AuthenticityBrand ManagementIntegrated Brand Marketing
Brand BuildingBrand Management ProcessInternal Branding
Brand Building OrganizationBrand MessagingLead Generation
Brand Design & IdentityBrand AwarenessLegal Aspects of Branding
Brand EquityBrand PersonalityLuxury Branding
Brand EssenseBuilding Brand AdvocacyMarketing Planning
Brand ExperienceBuilding Responsible BrandsRetail Brand Management
Brand ExtensionConsumer & Competitive AnalysisStrategic Brand Engagement
Brand InnovationDefining the Generations Y & Z
Channel StrategyNew Product LaunchesSales Funnel
Rewards and RecognitionOrder to Cash ProcessSales Management Model
Competitive AnalysisProduct/Market AnalysisSales Organization
Customer Perspective for SalesSales & Operations PlanningSales Performance Management
CXO Interactions with SalesSales Analytics & Data MiningSales Strategy
Developing a Sales EcosystemSales and Marketing InterfaceSales Training
Evolution of Sales ManagementSales CommunicationsThe Business Planning Process
Lean Sigma for SalesSales CompetenciesThe Sales Force
Market Perspective for SalesSales Control and PoliciesThe Sales Process
Measuring Sales PerformanceSales Force Automation & CRM

FAQ

What can the content be used for?
Our topic-specific curated content includes best-practice frameworks, business models, methodologies, approaches and tools that can be used to build your Strategy and Management presentations. These come in professionally crafted fully-editable and customizable PowerPoint slides.
Is the content on-demand or readily available for download?

Currently we only provide on-demand curated content as per client needs. We are working on toolkits which will soon be made available. Please use the 'Contact Us' form to register for content notifications.