Marketing Planning

In the digitally connected marketplace, companies are using various marketing platforms including networking, digital media and traditional print advertising to communicate the product proposition with potential customers, convert prospects to closed sales. This needs a detailed planning which includes conducting a situation analysis, defining Customer Personas, establishing the Marketing goals, selecting the marketing tools and preparing financial budgets for Marketing efforts.

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We provide strategic content advisory for Marketing Planning exercise by leveraging curated-knowledge assets including frameworks, approaches, tools and business models on the following strategic topics.

Action PlanningDistribution Channels and LogisticsPresentation Agenda and Templates
Advertising PlanIntegrated CommunicationsPricing Strategy
Brand DevelopmentMarketing AuditProduct and Brand Planning
Budgeting, Forecasting, and AnalysisImplementation and ControlProduct Positioning
Campaign PlanningMarketing Mix DecisionsResearch Plan
Competitive AnalysisObjectives and Strategy FormulationSales Plan
Customer AnalysisMarketing Plan ImplementationSegmentation
CRM PlanMarketing Planning MethodologySituation Analysis
Customer ServiceMultichannel PlanTarget Market Analysis
Digital Marketing PlanPR Plan

Indicative Content

Webpage Content

Curated Content for Strategy Design: Concept Slides helps CXOs, Business Leaders, Management Consultants and Analysts with curated professional content on a wide range of business topics – handpicked from over 1400 publications

Accelerate Strategy Design and Execution:  Our tools and templates cover well-researched best-practice methodologies, frameworks and models for your respective area of operations,  which can help you save significant time in structuring your strategic analysis, engagement design and execution.

Based on Deep Expert Research: We have spent years on researching academic and business publications to identify and index over 14000+ methodologies, frameworks and models across over 70 business topics

Core Elements for Your Strategy: We can provide core knowledge assets for your Strategy Development process that can structurally augment your analysis and presentations, and make the output more, convincing, credible and professional

During Pitch Phase: Build confidence with your prospective clients early within the RFP phase by expeditiously positioning context-specific approaches that can help drive the discussions convincingly

During Engagement: Expedite the planning and engagement design with the indexed methodologies, frameworks and business models to set the context and structure for the project outcomes

Thought Leadership Content: Leverage thoroughly-researched content to create credible pieces of Thought Leadership to showcase your expertise