Marketing & CMO Strategy

CMOs are accountable for articulating, integrating and orchestrating a wide array of strategic Marketing elements – internal and external. In this fast evolving marketplace, new technologies, competitors, and business models continue to change customer preferences and behaviors. This makes it all the more important for organizations to differentiate themselves with well-defined strategies. CMOs can enable this by making clear choices, investing in systems and capabilities, and experimenting with new marketing techniques, and help their organizations grow and win.

We provide strategic content advisory on Marketing Strategy for CMOs by leveraging curated-knowledge assets including frameworks, approaches, tools and business models on the following strategic topics within Marketing.

Category ManagementMarket OrientationProducts and services
Channel StrategyMarket Scenario DevelopmentStorytelling in Marketing
Competing in MarketsMarketing AnalyticsStrategic Partnerships
Conducting Marketing AssessmentMarketing Budgets and Allocations
Customer ExperienceMarketing Research & Insights
Customer SegmentationMarketing Strategy
Developing Marketing ScorecardsPricing Strategy
Leveraging IT for MarketingPrivate Label Strategy
Loyalty ProgrammesProduct Management
Market AnalysisProduct Portfolio Management

Indicative Content

Webpage Content

Curated Content for Strategy Design: Concept Slides helps CXOs, Business Leaders, Management Consultants and Analysts with curated professional content on a wide range of business topics – handpicked from over 1400 publications

Accelerate Strategy Design and Execution:  Our tools and templates cover well-researched best-practice methodologies, frameworks and models for your respective area of operations,  which can help you save significant time in structuring your strategic analysis, engagement design and execution.

Based on Deep Expert Research: We have spent years on researching academic and business publications to identify and index over 14000+ methodologies, frameworks and models across over 70 business topics

Core Elements for Your Strategy: We can provide core knowledge assets for your Strategy Development process that can structurally augment your analysis and presentations, and make the output more, convincing, credible and professional

During Pitch Phase: Build confidence with your prospective clients early within the RFP phase by expeditiously positioning context-specific approaches that can help drive the discussions convincingly

During Engagement: Expedite the planning and engagement design with the indexed methodologies, frameworks and business models to set the context and structure for the project outcomes

Thought Leadership Content: Leverage thoroughly-researched content to create credible pieces of Thought Leadership to showcase your expertise