CMOs are accountable for articulating, integrating and orchestrating a wide array of strategic Marketing elements – internal and external. In this fast evolving marketplace, new technologies, competitors, and business models continue to change customer preferences and behaviors. This makes it all the more important for organizations to differentiate themselves with well-defined strategies. CMOs can enable this by making clear choices, investing in systems and capabilities, and experimenting with new marketing techniques, and help their organizations grow and win.
We provide strategic content advisory on Marketing Strategy for CMOs by leveraging curated-knowledge assets including frameworks, approaches, tools and business models on the following strategic topics within Marketing.
|Category Management||Market Orientation||Products and services|
|Channel Strategy||Market Scenario Development||Storytelling in Marketing|
|Competing in Markets||Marketing Analytics||Strategic Partnerships|
|Conducting Marketing Assessment||Marketing Budgets and Allocations|
|Customer Experience||Marketing Research & Insights|
|Customer Segmentation||Marketing Strategy|
|Developing Marketing Scorecards||Pricing Strategy|
|Leveraging IT for Marketing||Private Label Strategy|
|Loyalty Programmes||Product Management|
|Market Analysis||Product Portfolio Management|
Accelerate Strategy Design and Execution: Our tools and templates cover well-researched best-practice methodologies, frameworks and models for your respective area of operations, which can help you save significant time in structuring your strategic analysis, engagement design and execution.
Based on Deep Expert Research: We have spent years on researching academic and business publications to identify and index over 14000+ methodologies, frameworks and models across over 70 business topics
During Pitch Phase: Build confidence with your prospective clients early within the RFP phase by expeditiously positioning context-specific approaches that can help drive the discussions convincingly
During Engagement: Expedite the planning and engagement design with the indexed methodologies, frameworks and business models to set the context and structure for the project outcomes
Thought Leadership Content: Leverage thoroughly-researched content to create credible pieces of Thought Leadership to showcase your expertise