Brand Management

The Brand Management Strategy defines everything a brand does, says, and is perceived. To create the desired brand perception it is key to define what your brand stands for, its personality and how to position it so that it appears different from and better than competing brands. It involves integrated communications, and constant tracking of the brand and its competitors. Every aspect of brand management should be driven by the strategy of the brand. Having a clear Brand Strategy can enable a measurable increase in the value of the brand over time.

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We provide strategic content advisory for Brand Management Strategy by leveraging curated-knowledge assets including frameworks, approaches, tools and business models on the following strategic topics.

Brand Advertising & ResearchBrand LoyaltyGlobal Branding
Brand AuthenticityBrand ManagementIntegrated Brand Marketing
Brand BuildingBrand Management ProcessInternal Branding
Brand Building OrganizationBrand MessagingLead Generation
Brand Design & IdentityBrand AwarenessLegal Aspects of Branding
Brand EquityBrand PersonalityLuxury Branding
Brand EssenseBuilding Brand AdvocacyMarketing Planning
Brand ExperienceBuilding Responsible BrandsRetail Brand Management
Brand ExtensionConsumer & Competitive AnalysisStrategic Brand Engagement
Brand InnovationDefining the Generations Y & Z

Indicative Content

Webpage Content

Curated Content for Strategy Design: Concept Slides helps CXOs, Business Leaders, Management Consultants and Analysts with curated professional content on a wide range of business topics – handpicked from over 1400 publications

Accelerate Strategy Design and Execution:  Our tools and templates cover well-researched best-practice methodologies, frameworks and models for your respective area of operations,  which can help you save significant time in structuring your strategic analysis, engagement design and execution.

Based on Deep Expert Research: We have spent years on researching academic and business publications to identify and index over 14000+ methodologies, frameworks and models across over 70 business topics

Core Elements for Your Strategy: We can provide core knowledge assets for your Strategy Development process that can structurally augment your analysis and presentations, and make the output more, convincing, credible and professional

During Pitch Phase: Build confidence with your prospective clients early within the RFP phase by expeditiously positioning context-specific approaches that can help drive the discussions convincingly

During Engagement: Expedite the planning and engagement design with the indexed methodologies, frameworks and business models to set the context and structure for the project outcomes

Thought Leadership Content: Leverage thoroughly-researched content to create credible pieces of Thought Leadership to showcase your expertise