Marketing & Sales

Category ManagementMarket OrientationProducts and services
Channel StrategyMarket Scenario DevelopmentStorytelling in Marketing
Competing in MarketsMarketing AnalyticsStrategic Partnerships
Conducting Marketing AssessmentMarketing Budgets and Allocations
Customer ExperienceMarketing Research & Insights
Customer SegmentationMarketing Strategy
Developing Marketing ScorecardsPricing Strategy
Leveraging IT for MarketingPrivate Label Strategy
Loyalty ProgrammesProduct Management
Market AnalysisProduct Portfolio Management
Action PlanningDistribution Channels and LogisticsPresentation Agenda and Templates
Advertising PlanIntegrated CommunicationsPricing Strategy
Brand DevelopmentMarketing AuditProduct and Brand Planning
Budgeting, Forecasting, and AnalysisImplementation and ControlProduct Positioning
Campaign PlanningMarketing Mix DecisionsResearch Plan
Competitive AnalysisObjectives and Strategy FormulationSales Plan
Customer AnalysisMarketing Plan ImplementationSegmentation
CRM PlanMarketing Planning MethodologySituation Analysis
Customer ServiceMultichannel PlanTarget Market Analysis
Digital Marketing PlanPR Plan
Competitive Product AnalysisPost Launch AssessmentProduct Lifecycle Management
Creating Product LeadershipProduct Business Case ManagementProduct Management Organization
Finance for Product ManagersProduct InnovationProduct Management Strategy
GlobalizationProduct Data ModelProduct Marketing
Go-to-Market PlanningProduct Definition and DesignProduct Roadmaps
Managing Brand EquityProduct DevelopmentStrategic Product Planning
Managing Digital ProductsProduct DiscontinuationThe Marketing Mix
Market Segmentation Product Feasibility Assessment
Customer AnalysisProduct Information Management
Managing Product ProjectsProduct Launch
Brand Advertising & ResearchBrand LoyaltyGlobal Branding
Brand AuthenticityBrand ManagementIntegrated Brand Marketing
Brand BuildingBrand Management ProcessInternal Branding
Brand Building OrganizationBrand MessagingLead Generation
Brand Design & IdentityBrand AwarenessLegal Aspects of Branding
Brand EquityBrand PersonalityLuxury Branding
Brand EssenseBuilding Brand AdvocacyMarketing Planning
Brand ExperienceBuilding Responsible BrandsRetail Brand Management
Brand ExtensionConsumer & Competitive AnalysisStrategic Brand Engagement
Brand InnovationDefining the Generations Y & Z
Channel StrategyNew Product LaunchesSales Funnel
Rewards and RecognitionOrder to Cash ProcessSales Management Model
Competitive AnalysisProduct/Market AnalysisSales Organization
Customer Perspective for SalesSales & Operations PlanningSales Performance Management
CXO Interactions with SalesSales Analytics & Data MiningSales Strategy
Developing a Sales EcosystemSales and Marketing InterfaceSales Training
Evolution of Sales ManagementSales CommunicationsThe Business Planning Process
Lean Sigma for SalesSales CompetenciesThe Sales Force
Market Perspective for SalesSales Control and PoliciesThe Sales Process
Measuring Sales PerformanceSales Force Automation & CRM

Indicative Content

Webpage Content

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